Meet Åsa Rydhard, MACA

Corporate Executive Coach, Speaker, and Expert in Business Storytelling

Åsa Rydhard is a Strategic Communication Partner, Expert Growth Coach, and International Speaker helping expert-led businesses grow through clarity, story, and leadership.

 With a Master’s in Applied Cultural Analysis and a Bachelor’s in Theology, Åsa brings a rare blend of analytical insight and human understanding to her work. She combines decades of experience in leadership, consulting, and communication across both corporate and nonprofit sectors.  

Her core belief?

That the right message — shared with confidence and intention — can transform not just how others see you, but how you lead.

Today, Åsa helps innovation-driven teams, SME owners, and subject-matter experts clarify their message, sharpen their offer, and lead with purpose.

Through her signature frameworks like the ACE Message Map and live Story Sprint Workshops, she guides clients from complex to compelling — and confidently in control.  

Client Testimonials:

 "We hired Åsa as we needed professional help with a crowdfunding project. Thanks to her we sharpened our sales proposition and pitch. 

Åsa brought competence, experience, and valuable guidance to our project.

She became that sounding board which is invaluable to a project like this. Everyone on the team has full confidence for Åsa. Together we made the project a success. We did ACE it!"

Rickard Linetti
CEO & Serial entrepreneur

"For a person like me who is rich in experiences and competences, it is hard to make a short pitch .
Åsa helped me focus on multi-stakeholder collaboration, since I have worked in many kinds of organisations in collaborative projects and initiatives.
If you are an expert [...], then Åsa can help you to gain a much much wider reach of your services. You will get results quickly and have a lot of fun on the way!
Lena Holmberg

Impact Change Maker

"Åsa was able to bring out the strengths of my business, as well as weaknesses, in order to fix them. 
She is extremely organized, dedicated, and dependable when working to deadlines, and I have greatly appreciated her attention to detail.
I would recommend her for all types of projects, as she is creative and versatile, and adapts very well to the needs of her clients!"
Gianluca Tognon

The Food Scientist

"Åsa is invaluable for any business communicating their own stories. 
She has an astonishing feel and love for digging, finding and crafting authentic stories.

Being a researcher and starting a business selling my competence, 
I was very fortunate to meet Åsa Rydhard who helped me to elevate my brand communication."  
Gunilla Clancy

Advisor in Sustainable Development, Capture Sustainability

Are you a newcomer in the business world, eager to fast-track your success from the very beginning?
 
Or perhaps you have been in the business for a number of years and are now ready to take your business to the next level?

  Find out your next step.
 Book your meeting TODAY!

© 2025 Asa Rydhard